Category Archives: OSIM BWF

OSIM Badminton Clinic

Almost nothing is better than spending a day with your favourite celebrities, playing your favourite sport and on top of it, learn some cool badminton strokes.

Yes! The OSIM badminton clinic is here again.

This year, we have 10 youths from Singapore Boys’ Town to learn from 3 of our Singapore’s top badminton shuttlers: Gu Juan, Fu Ming Tian and Derek Wong. Not only are they being coached personally by our Singapore badminton celebrities, they even got a chance to play with them.

Specially designed relaxation and massage corner for all our guests to make sure everyone is well-relaxed and refreshed

Here comes the youths from Boys’ Town, all eager and ready to play some badminton with our Singapore badminton celebrities

Hope they don’t fall asleep before the badminton clinic starts

*Drumrolls* Here comes Gu Juan, Fu Ming Tian and Derek Wong!

Our AGM, Lynn Tan giving an opening speech before the badminton clinic officially begins

Gu Juan teaching the boys how to hit the shuttlecock the correct way

Look how serious Derek Wong is when teaching the boys. He evens corrects their posture personally!

“First, you aim then you hit. But do it gracefully like me”

After some training, the boys started playing like pros. I’m sure the 3 “coaches-of-the-day” are proud of them

Okay, some last minute coaching before the friendly match begins

And here they go…

The boys performed so well that our coach, Richard Yeo said that some of them have potential! Hmmmm… I think we are looking at some future National team badminton players here

The media were also here to interview our Singapore badminton celebrities!

Look at Fu Ming Tian enjoying our latest uDivine App massage chair

And Derek Wong exploring its various functions and he seems to be dozing off soon

Autograph session! Our youths from Boys’ Town most awaited moment

We presented our uCozy neck massagers to our 3 distinguished Badminton celebrities and Li Ning Coach, Richard Yeo

Last but not least, goodie bags for our young (and probably future national team) badminton players

OSIM BWF World Superseries

The annual OSIM BWF World Superseries is here again!

 You can now get to see your favourite badminton stars blazing the courts at the Li Ning Singapore Open this 19th-24th June 2012 in our very own Singapore Indoor Stadium.

 In fact, this is our second year as a global title sponsor of the BWF World Superseries. For those who do not know, the OSIM BWF World Superseries is a 12-tournament series where top badminton players compete throughout the year for a place in the Finals.

 The OSIM BWF World Superseries sponsorship is definitely a great branding opportunity for us to expose our OSIM brand further internationally.

 As quoted from our Founder, Chairman and CEO, Mr Ron Sim “The sport of Badminton has a strong and passionate following in Asia as well as in Europe. This fits very well with OSIM’s growing presence around the world.”

 Not just so, it’s also in line with our OSIM philosophy of ‘Challenging Your Spirit to Do Your Best’ where it applies equally to sports, business, and life in general.

Do you know who will be playing in the Li Ning Singapore Open? Not only you can get to see our former champions – Yao Lei and Shinta in action, Taufik Hidayat (Former World and Olympic Badminton men’s singles champion) has also confirmed his attendance! 

Want to see Yao Lei and Shinta in some badminton action?

Key Achievements: Yao Lei & Shinta

  • Won the India GP Gold in Dec 2011
  • Finalists at the Korea GP Gold in Jan 2012
  • Finalists at Malaysian GP Gold in May 2012
  • Both of them has improved their world ranking back to 12th
Or how about seeing him play?


Sounds like it’s going to be an exciting match!


Catch your favourite badminton stars with us at the Li Ning Singapore Open 2012! We are giving away free passes to this tournament. Simply spend a minimum amount of SGD$350 at selected OSIM outlets* to get your free passes NOW!

*Selected outlets include: Centrepoint, #03-01, ION Orchard, #B4-11, Plaza Singapura, #03-09, The Shoppes at Marina Bay Sands, #B2-58, People’s Park Complex, #01-42/43 and Changi City Point, #B1-17

World’s top shuttlers shared skills and tips with youths from Boys’ Town in exclusive OSIM badminton clinic.

As part of the OSIM BWF World Superseries, OSIM organized an exclusive badminton clinic and invited 15 lucky youths from Boys’ Town to exchange strokes with two of the world’s top badminton players, Lin Dan and Boonsak Ponsana.

Boonsak Ponsana & Lin Dan giving the youths some valuable tips

The clinic was conducted by Coach Richard Yeo, from the Chinese Swimming Club Li Ning Badminton Academy, who taught the youths badminton skills and moves.

Besides getting up-close with Lin Dan and Boonsak Ponsanna, ranked 2nd and 6th in the world respectively, the youths also received first-hand tips from the two top players. They even had a once-in-a-life-time opportunity to put what they have learnt into practice and traded strokes with the two shuttlers.

Boonsak Ponsana showing off his moves!

When asked what his secret to success was, Lin Dan replied: “There are no shortcuts to success, only by putting in more effort than others would you emerge the champion.”

“An athlete’s role is not just about winning gold medals,” Lin Dan also said. “The top shuttlers need to work together to make badminton loved globally. I think that is what is good for badminton.”

At the end of the clinic, the youths were treated to a photo session with Lin Dan and Boonsak Ponsanna, and they got to bring home a specially autographed photo each. They were also treated to seats for tournament and catch other top players in action.

OSIM – Global title sponsor of the OSIM BWF World Superseries!

OSIM is proud to be the global title sponsor of The Badminton World Federation’s BWF World Superseries, which will now be known as OSIM BWF World Superseries.

 The three-year deal, beginning 2011, will include all 13 events in the OSIM BWF World Super Series Calender and one of its series is at OSIM home country,Singapore. Singapore Open 2011 is happening very soon from 14 to16 June 2011at the Singapore Indoor Stadium. With this platform, OSIM aims to lead our nation of young and old into a lifestyle well being.

 “The sport of Badminton has a strong and passionate following inAsiaas well as inEurope. This fits very well with OSIM’s growing presence around the world,” said OSIM Founder, Chairman and CEO, Mr. Ron Sim. OSIM’s philosophy of ‘Challenging Your Spirit to Do Your Best’ applies equally to sports, business, and life in general.

“Badminton players at the top end, play with such lightning quick reflexes, responding strongly and instantly or surprising with the lightest touch – are an inspiration to watch,” said Mr Sim, “I hope this series will thus inspire a new generation of players to not only excel in the sport, but in life as well. I am confident that the OSIM BWF World Superseries will take the sport to a higher plane.”

Catch your favorite badminton stars at the Singapore Open 2011! Simply spend a minimum of $350 at selected OSIM outlets* and roadshow to get a FREE pair of Singapore Open 2011 tickets!

*Available at Clementi Mall Level 4, Jurong Point Level 3, IMM Level 2, VivoCity Roadshow Level 1, Takashimaya Basement 1, Parkway Parade Level 3 andIONBasement 4.